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sales and marketing manager
销售和营销经理
ANZSCO occupation profile
ANZSCO 2022
Indicative Skill Level
In Australia and New Zealand:Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Unit group duty description
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
131112 sales and marketing manager
Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
Specialisations: Business Development Manager · Market Research Manager
View the ABS source →ANZSCO content is a classification guide. Skills assessment requirements must be checked separately.
Visa pathways
Occupation-list availability for seven visa subclasses
Applicable occupation caveats
482 caveats
The position: (a) is based in a front ‑ line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
(a) the position is in a business that has an annual turnover of less than AUD1,000,000; and (b) if the nominee is to be transferred to fill the position—the transfer is not an intra ‑ corporate transfer to which an international trade obligation applies. (c) the position is in a business that has fewer than 5 employees; and (i) if the nominee is to be transferred to fill the position—the transfer is not an intra ‑ corporate transfer to which an international trade obligation applies.
186 caveats
The position: (a) is based in a front ‑ line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
(a) the position is in a business that has an annual turnover of less than AUD1,000,000; and (b) if the nominee is to be transferred to fill the position—the transfer is not an intra ‑ corporate transfer to which an international trade obligation applies. (c) the position is in a business that has fewer than 5 employees; and (i) if the nominee is to be transferred to fill the position—the transfer is not an intra ‑ corporate transfer to which an international trade obligation applies.
List membership is not a finding of personal eligibility.
State and territory nomination
Eight jurisdictions, checked separately
Official sources checked 10 August 2026
Occupation and four-digit unit group checked against the NSW lists.
Official source →- Victorian ROI · 190
- Victorian ROI · 491
Applicant ranking depends on profile and ROI selection.
Official source →- QLD onshore · 491
Checked separately against the onshore and offshore occupation lists.
Official source →2026–27 occupation settings have not yet been published.
Official source →Applications are unavailable pending the 2026–27 program settings.
Official source →- TAS · profile-based pathways · 190
- TAS · profile-based pathways · 491
All occupations on the relevant federal 190/491 list can access at least one Tasmanian pathway, but invitation depends on pathway eligibility and ROI priority attributes. No general OSOP 491 invitations are planned for 2026–27.
Official source →Occupation list match only; Matrix ranking and caps still apply.
Official source →- NT onshore/offshore · 190
- NT onshore/offshore · 491
The precise stream depends on residence, employment and offshore priority rules.
Official source →