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Content Creator (Marketing)
内容创作者（营销）
ANZSCO occupation profile
ANZSCO 2022
Indicative Skill Level
In Australia and New Zealand:Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Unit group duty description
Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
225114 Content Creator (Marketing)
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Alternative titles: Social Media Specialist (Marketing)
View the ABS source →ANZSCO content is a classification guide. Skills assessment requirements must be checked separately.
Visa pathways
Occupation-list availability for seven visa subclasses
List membership is not a finding of personal eligibility.
State and territory nomination
Eight jurisdictions, checked separately
Official sources checked 10 August 2026
Occupation and four-digit unit group checked against the NSW lists.
Official source →Applicant ranking depends on profile and ROI selection.
Official source →Checked separately against the onshore and offshore occupation lists.
Official source →2026–27 occupation settings have not yet been published.
Official source →Applications are unavailable pending the 2026–27 program settings.
Official source →All occupations on the relevant federal 190/491 list can access at least one Tasmanian pathway, but invitation depends on pathway eligibility and ROI priority attributes. No general OSOP 491 invitations are planned for 2026–27.
Official source →Occupation list match only; Matrix ranking and caps still apply.
Official source →The precise stream depends on residence, employment and offshore priority rules.
Official source →