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public relations professional
公共关系专业人士
ANZSCO occupation profile
ANZSCO 2022
Indicative Skill Level
In Australia and New Zealand:Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Unit group duty description
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
225311 public relations professional
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Specialisations: Media Liaison Officer · Press Officer · Promotions Officer · Public Affairs Officer · Public Relations Consultant · Public Relations Officer
View the ABS source →ANZSCO content is a classification guide. Skills assessment requirements must be checked separately.
Visa pathways
Occupation-list availability for seven visa subclasses
List membership is not a finding of personal eligibility.
State and territory nomination
Eight jurisdictions, checked separately
Official sources checked 10 August 2026
Occupation and four-digit unit group checked against the NSW lists.
Official source →- Victorian ROI · 190
- Victorian ROI · 491
Applicant ranking depends on profile and ROI selection.
Official source →Checked separately against the onshore and offshore occupation lists.
Official source →2026–27 occupation settings have not yet been published.
Official source →Applications are unavailable pending the 2026–27 program settings.
Official source →- TAS · profile-based pathways · 190
- TAS · profile-based pathways · 491
All occupations on the relevant federal 190/491 list can access at least one Tasmanian pathway, but invitation depends on pathway eligibility and ROI priority attributes. No general OSOP 491 invitations are planned for 2026–27.
Official source →Occupation list match only; Matrix ranking and caps still apply.
Official source →- NT onshore/offshore · 190
- NT onshore/offshore · 491
The precise stream depends on residence, employment and offshore priority rules.
Official source →